FOR MEDIA & ADVERTISERS
Your Tracking Numbers See the Loss.
They Can't Fix It.
Every call-tracking platform measures missed calls today. None of them recover the call. AskOtto closes that loop — licensed directly for your campaigns.
The Problem
Call-tracking platforms measure the loss. They don't fix it.
of calls to a campaign tracking number go unanswered, depending on the advertiser's industry.
recovery action most call-tracking platforms take on a missed call today — it's logged, not fixed.
AI agents answering advertiser phones are dramatically increasing "hang ups", up to 69% hang up, impacting your campaign ROI.
The opportunity: a recovered response is a measurable, attributable win you can show every advertiser — optimize campaign ROI - while creating an automated new revenue stream.
The Solution
Two recovery products. New Revenue and Audience SMS Cohort
Missed Call Recovery
Caller hangs up on a tracking number → AskOtto texts, bridges a live callback, and briefs the advertiser's agent on who's calling, why, and which campaign drove it.
Post-Call Campaign Callback
Caller's call is answered → AskOtto offers a thank-you text with a standing "Call Me" option for easy future contact, same attribution carried through. Create recurring campaign performance long after it ends.
How It Works
Four steps from missed call to attributed conversion.
Detect
A call to a tracking number is missed (or completed). Caller ID, timestamp, and campaign ID pass to AskOtto.
Engage
AskOtto texts the caller, branded to the advertiser — offering a callback or a reason for calling.
Bridge & Brief
AskOtto calls the advertiser, waits for an answer, and briefs the agent — who's calling, why, and which campaign drove it.
Click to Listen
VOC
"Voice of the Customer" record of the recovered conversion, tied to the exact campaign — ready to show the advertiser.
WHY LICENSE ASK OTTO
The recovery layer that drives conversion, insight, and new revenue
How Licensing Works
Built to sit inside your objectives — commercially and technically.
White-Label Infrastructure
AskOtto's recovery and callback engine runs behind your platform; advertisers and consumers see your brand, not AskOtto's.
API-First Integration
Tracking-number events, caller ID, and campaign metadata pass to AskOtto via API; recovered-call and attribution data passes back the same way.
Clear Compliance Allocation
A dedicated three-party legal framework defines who's responsible for what across AskOtto, your platform, and the advertiser — documented up front, not left ambiguous.
Licensing Models
Three commercial models. One that fits your goals.
Per-Tracking-Number Fee
Flat monthly fee per active tracking number enabled.
Best fit for: platforms with stable, long-lived advertiser numbers.
Per-Recovered-Call
Usage-based, charged per successfully recovered or bridged call.
Best fit for: platforms that want price tied directly to outcomes and create a new revenue stream.
Attribution Revenue Share
A share of the premium charged to advertisers for the enhanced feature.
Best fit for: platforms repackaging AskOtto as a premium upsell.
Who This Is For
Built for partners who already own the call.
Call-Tracking & Attribution Platforms
Already have the infrastructure and advertiser relationships; AskOtto becomes a recovery layer to resell or bundle.
Digital, Broadcast, Radio & Podcast Networks
Issue tracking numbers directly; a recovered-call feature defends ad pricing and retains advertisers while creating an extended opted in SMS audience.
Performance & Direct-Response Agencies
Run call-driven campaigns across many advertiser clients; a recovered-call metric becomes a reportable win across the book of business and a new revenue opportunity.
Reporting & Attribution
Data your advertisers can actually act on.
Recovery Rate
% of missed calls on a tracking number that get bridged back to a live conversation.
Build High Intent Audiences
Inbound callers are strong intenders when appended with data intelligence creates a new audience cohort and revenue stream.
This is the same data set that becomes your advertiser-facing performance story: "we don't just measure your calls — we help you keep them."
Integration Requirements
Three lightweight integration surfaces.
Tracking-Number Event Feed
Caller ID, timestamp, and campaign/tracking-number ID passed to AskOtto on missed or completed calls.
Branded Messaging
Consumer-facing texts identify the advertiser, not AskOtto or your platform — configured per partner.
Attribution Data Return
Recovered-call and conversion data flows back to your reporting layer, tagged to the originating campaign.
Let's Recover What Your Tracking Numbers Are Already Losing.
Talk to our partnerships team about getting started, today!
Or email us directly at info@askotto.com